Our Story · Since 2018
Marketing
with purpose.
Our Mission
The brands you keep watching.
Some of the work you’ve already seen. The restaurant whose video kept turning up on your feed, the shop whose photos made you stop scrolling — that’s the job. We started as storytellers and never stopped, we just gave the story something to do.
Since 2018 we’ve made that for New Jersey favorites and national brands alike: content good enough to earn attention in a crowded feed, put in front of the right audience, and measured against what it brought back.
As featured in
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Our History
How we got here.
Before MediaScher
Our passion begins
Tyler started with a passion for art and drawing. That led him into editing — photos first, then video — and before long he was cutting edits for local DJs, which turned into freelance work of his own. The turn came when he stopped waiting on other people's footage: he bought his own equipment, picked up a camera, and learned to shoot it himself. That's where MediaScher started.
2018
Our first client
Our first video shoot was free. Heirloom Kitchen — a restaurant, a camera, and a film both sides were proud of. With no reputation and nothing yet to point at, putting the value in first was how we earned the client; there always has to be an exchange, and back then ours was the work itself. Later that year we filmed the James Beard Foundation in New York City, alongside rising stars from Top Chef. The lesson stuck: prove the value first, and the relationship follows.
2020
Navigating a changed market
We were working nearly entirely with high-end restaurants when the pandemic hit, and most of that work went with it — every business in the room was cutting expenses to stay open. Diversifying wasn't a strategy so much as survival: real estate, furniture, pet stores. Restaurants never stopped being home ground, but this was the year we learned to be useful to almost anyone.
2021
Names worth knowing
Real estate work got serious, the restaurant roster got stronger, and enough of the calls started coming in on reputation rather than referral. We began working with a run of renowned businesses — among them Chef Robbie Felice, of the wafu Italian concept pastaRAMEN.
2023
Strategy with a purpose
This was the year of strategy and marketing with a purpose. Good photo and video can only take a client so far; what they actually needed was someone deciding what it was all for — distribution, paid advertising, a website that converted, a brand that held together. So we built the services around that and started taking clients on for all of it. We also began working that year with clients such as Iron Chef Morimoto, and by the end of it we had the first MediaScher office, right here in New Jersey.
2025
Specialists, not generalists
The team grew 5x, and what we hired for changed with it: people who do one thing exceptionally rather than everyone being a jack of all trades. That's what let the service list keep getting longer and better at the same time. It's also when the reporting caught up with the work — measurable results, and a straight line from attention earned to revenue booked.
Today
Your dedicated marketing partner
We work as your dedicated marketing partner, not just a vendor — trusted by more than 200 businesses for events, brand launches, experiences, and retainers we've held for years. The philosophy hasn't moved since that first unpaid shoot: earn it, then keep earning it.
Founder & CEO
Tyler Scher
Tyler Scher founded MediaScher in 2018 out of a passion for storytelling, video production, and helping brands grow. He began as a videographer and editor in hospitality, and soon recognized that content alone wasn’t enough — it needed strategy and marketing to drive real results. Today, he leads a full-service marketing agency specializing in hospitality and real estate, partnering with local and international brands in New Jersey and beyond. Known for his energy, vision, and attention to detail, Tyler focuses on creating genuine partnerships that help brands achieve measurable impact.
Outside of work, he enjoys travel, food, and time with his family and friends — drawing inspiration from every experience to fuel creativity and innovation.
